By Donald R. Keough

ISBN-10: 1591842344

ISBN-13: 9781591842347

From Publishers Weekly A former president of the Coca-Cola corporation, Keough has assembled an enviable Rolodex in his eighty one years, and his booklet counts invoice Gates, Jack Welch and Warren Buffett between its champions. His classes draw upon his lengthy and sundry career—from his early days as a philosophy significant to his first activity as a television activities announcer and employment at Butternut espresso and Coca-Cola—and include a listing of tongue-in-cheek ideas absolute to make the follower a real loser in company: from hand over taking dangers and be rigid to do not take time to imagine and be petrified of the longer term. Keough helps his commandments with tales of commercial blunders and screw ups, either his own—the roll-out of latest Coke, for example—and these of others—namely, Schlitz beer and IBM. whereas the author's transparent and inspiring tone and renown in the company neighborhood will most likely garner his attempt exposure, the unoriginality of the material—all regular business-book fare easily phrased within the negative—keeps this well-meaning ebook from status out or supplying unique suggestion to company leaders out there for a bit self-improvement. *(Aug.)* "" Copyright © Reed enterprise details, a department of Reed Elsevier Inc. All rights reserved." From Booklist Keough, a distinguished company government, bargains a viewpoint on failure that's in particular appropriate to leaders who've attained a point of luck. With a foreword through his longtime pal and affiliate Warren Buffett, the well known investor, the writer offers a bankruptcy on every one of his 10 commandments for failure and provides an advantage bankruptcy approximately how wasting ardour for paintings and for all times is a definite path to disaster. His failure commandments contain cease taking hazards; be rigid; isolate your self; suppose infallibility; play the sport as regards to the foul line (which bargains thoughtful commentary on ethics); don’t take time to imagine; placed all of your religion in outdoors specialists; love your paperwork; ship combined messages; and be petrified of the longer term. Keough’s e-book is wealthy with examples of failure, and he provides suggestion on the way to get over error whereas studying from them and relocating forward. this is often a superb ebook with helpful perception for company executives and people intending to company management. --Mary Whaley

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Ultimately, it did. After my inauspicious beginning with the Rams-Giants game, however, I was allowed to go on to cover all the Nebraska games that year. I had to help lug all of the equipment up to the tiny broadcast booth, but it was worth it. I was rewarded with the princely sum of fifty-five dollars a week. For that salary I also did a daily talk show called Keough’s Coffee Counter, which was directly followed by a much more professional and funnier program hosted by another young man starting out in the new medium, Johnny Carson.

Some are more straightforward than others. It’s obvious, when you look back, that in the early part of the twentieth century, no matter how they resisted, ice companies would have to find something else to do because they were going to be replaced by electrical refrigeration. It’s not quite so obvious how the majority of more than three thousand bicycle companies just disappeared while others morphed into the automobile business and even, as the Wright Brothers demonstrated, into the airframe business.

Against a background of overcoming challenges like those our ancestors overcame makes a day, any day, at the office a walk in the park. Yet as our lives get softer and richer and more comfortable, the temptation to quit taking risks is so great. It’s one of the major diseases of success. It’s easy to succumb, particularly as you get older. I don’t mean age sixty. This disease can strike at age forty. You say to yourself, “I’ve been out on a limb all my life… worrying, losing sleep. Let somebody else do that now.

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10 Commandments for Business Failure by Donald R. Keough

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