By Andy Maslen

ISBN-10: 0462099733

ISBN-13: 9780462099736

Are you trying to find a very good thought or a few proposal to make your advertising and revenues literature greater and leading edge? do you want phrases to maneuver and encourage your staff, shareholders or customers?Words are robust in any enterprise, yet provided that you utilize and enforce them within the correct manner. This booklet includes a hundred nice copywriting rules, extracted from the realm s top businesses every one copywriting thought is succinctly defined and is by means of suggestion on the way it should be utilized to the reader s personal enterprise state of affairs. an easy yet potenitally strong e-book for an individual looking new notion and that killer software.

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Extra info for 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

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Graphics running behind type, slashing legibility. 2. Low contrast between type color and background, turning reading into a search for a white cat in a snowstorm. 3. Text split illogically over columns or even pages, destroying the rhythm and structure of your copy. But one of the most common barriers to communication is also one of the most incomprehensible: type set too small to be read with 52 • 100 GREAT COPYWRITING IDEAS ease. Pretty basic, isn’t it? Set your type in a size that can be read comfortably by a normal human being.

It means you haven’t sold your product (or service) to your reader. You haven’t convinced them that they will be better off with it than without it. Did you cover every single benefit your product offers? Did you explain with facts just how your reader will benefit? Did you tell a story about life with your product that makes it irresistible? No? OK—well, that’s your next challenge. You need to take a long hard look at your copy and more importantly at your product. Identify what it does for your reader and this objection will melt away.

100 GREAT COPYWRITING IDEAS • 25 11 WHAT NOT TO PUT ON YOUR ORDER FORM Whenever I get a mailshot in the post, or look at a direct response ad in the paper, I always read the order form first. It’s become a little game . . seeing whether they’ve gone for the easy option or been creative. And specifically, I look at the headline. ” So far I have roughly 85 million points. Why, after getting all the way through the sales process to the close, do these copywriters shrug their shoulders and start labelling things?

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100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas) by Andy Maslen


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