By Tom Feltenstein

ISBN-10: 0071740635

ISBN-13: 9780071740630

ISBN-10: 0071744096

ISBN-13: 9780071744096

Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!

A few years again, advertising super-guru Tom Feltenstein in rewrote the publication on high-impact advertising and marketing that works. Fast-forward to at the present time and new applied sciences, extra refined consumers/competitors, and an entire new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his video game, and in , he provides much more sure-fire advertising techniques and strategies that allow you to outwit, outthink, and outsell the opposite man.

Based on case reviews of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this e-book provides information and tips on a number of sizzling topics:

  • Planning the Battle--and selecting the best strategies
  • eMarketing, electronic Media/Social Networking
  • Grand Opening/Reopening and vacations
  • Four partitions advertising
  • Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
  • Marketing Measurement

No topic what your finances is, possible salary state of the art advertising and promotional campaigns that get the notice out approximately your enterprise, cement the loyalty of your present customers--and win extra new consumers than you could handle.

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Extra info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Example text

Keep tabs on how well the samples are received, and measure the sales of the item being sampled while the promotion is taking place and in the weeks after. 28. Credit Where It’s Due The easier you make the purchase, the more people will buy. It’s worth the cost and paperwork to accept as many credit cards as possible. Nothing is more of a turnoff, or an embarrassment, to a customer than being short of cash and having to write a check. If your business is small and you haven’t been able to justify the setup costs for a credit card machine, consider partnering with another business to process your credit card sales.

Avoid the shotgun approach—mass communication. If you own a sporting-goods store, why would you spend thousands of dollars to run a boring ad in a large newspaper that reaches thousands of people who live outside your trading range? Yet marketers do this all the time. Don’t guess about advertising. Consider hiring a professional to help you create great ads, and make sure that every single ad you run includes a specific offer, such as a discount or a free sample, with a specified time limit. This is crucial to advertising promotions.

Does your phone system have a special busy message with some sort of back- Must-Do Business Tactics ✹ 27 ground music? Give callers who are on hold information about your hours of operation, specials, your Web site, and so on. If you depend on the phone for a significant part of your incoming business, make it a top priority. 18. Mail Bonding From the day you open your business, you should be building a customer mailing list. There are many tactics in this book that help you to do that efficiently and gracefully, without invading your customers’ privacy.

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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein


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