By Ronald Kinton
Offers a finished account of the speculation underlying and reinforcing a chef's useful abilities. The textual content has been revised, up-to-date and arranged into 4 elements: the catering undefined; foodstuff and the caterer; catering expertise; laws and the caterer. Sections on computing, advertising and marketing and hygiene within the catering also are integrated. From the authors of "Practical Cookery" and "Contemporary Cookery". An ELBS/LPBB variation is offered.
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Additional info for Theory of Catering
Urgency is often the result of poor research and planning. Importance, however, results from a knowledge of priorities of time, resources, and the overarching goals of the event. I recognized this principle upon selling my business, when for the first time in my adult life I was able to distinguish between my personal and professional time. Too often, the event manager—one who usually loves what he or she is doing for a living (thereby distinguishing this person from most of the working population of the world)—combines personal and professional time to his or her detriment.
Are you really all that different from your competitors? If you have not identified your unique differentiating qualities, you may need to adjust the services or products you provide to achieve this important step. Following is a guide to best practices in competitive advantage analysis. 1. Audit your organization’s unique competitive advantage: quality, product offering, price, location, trained and experienced employees, reputation, safety, and so on. 2. Survey your current and prospective customers to determine their perception of your unique attributes compared to competing organizations.
According to Turner and other researchers who I had studied in my exploration of anthropology, ceremony and ritual were important factors in the design, planning, management, and coordination of special events. Five years later, after interviewing nearly 150 experts in special event management for my first book, I discovered that while special events represents many professions, one person is always at the helm of this large vessel. That person is the event manager. Growth Opportunities Only four decades ago, when an orchestra was needed to provide music for a wedding or social event, one consulted an orchestra leader.
Theory of Catering by Ronald Kinton